Strategic Management in Blood Donation Activities: Increasing Participation and Positive Impact
Main Article Content
Abstract
Background: Ensuring an adequate blood supply remains a persistent public health challenge, particularly in developing regions. In Bandung City, Indonesia, the daily demand for blood reaches approximately 500 units, while supply remains limited to 200–300 units due to low public awareness and insufficient donor participation. Addressing this gap requires not only awareness campaigns but also structured managerial approaches. This study aims to examine the effectiveness of applying strategic management principles to enhance participation and awareness in community-based blood donation programs.
Methods: This study adopted a structured community service design integrating strategic management stages: planning, socialization, implementation, and evaluation. The intervention involved educational sessions delivered by management academics and PMI practitioners, covering donor motivation, health benefits, and strategic organization of social programs. The training was conducted over a four-hour session. Program effectiveness was assessed using a pre-test and post-test approach to measure changes in participants’ knowledge and awareness.
Results: The program successfully collected 63 blood units, exceeding the initial target of 50 units. Quantitative findings indicate a significant improvement in participants’ knowledge and awareness, with an average increase of 32% following the intervention. These results demonstrate that integrating strategic management into community service activities can substantially improve participation outcomes.
Conclusion: The findings highlight the critical role of strategic management in enhancing the effectiveness of blood donation initiatives. This approach provides a scalable and replicable model for improving donor participation and ensuring sustainable blood supply in resource-constrained settings.
Article Details
How to Cite
References
1. Milenty Putri Djuardi A. Donor Darah Saat Pandemi Covid-19 [Internet]. 2020. Available from: http://jurnalmedikahutama.com
2. Batam K, Arfan AR. Manfaat donor darah dalam meningkatkan kesehatan masyarakat: studi kasus Desa Kampung Baru, Kelurahan Galang. Jurnal Pengabdian Masyarakat Akademik. 2024;2(2):46-53. https://doi.org/10.59024/jpma.v2i2.760
3. Cheng H, Zhong W, Wang L, Zhang Q, Ma X, Wang Y, et al. Effects of shear stress on vascular endothelial functions in atherosclerosis and potential therapeutic approaches. Biomedicine and Pharmacotherapy. 2023;158:114198. https://doi.org/10.1016/j.biopha.2022.114198
4. Puspita R. Paparan konseling terhadap pengetahuan donor darah pada siswa kelas XI SMK Negeri 1 Jepara. Jurnal Ilmiah Edunomika. 2021;6(1):77. https://doi.org/10.29040/jie.v6i1.3889
5. Nedkoff L, Briffa T, Zemedikun D, Herrington S, Wright FL. Global trends in atherosclerotic cardiovascular disease. Clinical Therapeutics. 2023;45(11):1087-91. https://doi.org/10.1016/j.clinthera.2023.09.020
6. Babic SG, Krsek A, Baticic L. Voluntary blood donation in modern healthcare: trends, challenges and opportunities. Epidemiologia. 2024;5:770-84. https://doi.org/10.3390/epidemiologia5040052
7. Zainuddin S, Risnah R, Irwan M. Penyuluhan kesehatan berpengaruh terhadap pengetahuan remaja tentang penyakit menular seksual. BIMIKI (Berkala Ilmiah Mahasiswa Ilmu Keperawatan Indonesia). 2020;8(1):1-6. https://doi.org/10.53345/bimiki.v8i1.120
8. Triwijaya S, Darmawan A, Puspitasari MD, Feriando DA, Iswanto AP. Penyuluhan kesehatan dan donor darah mewujudkan masyarakat desa peduli pencegahan COVID-19. JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK). 2021;5(1):25-34. https://doi.org/10.31284/j.jpp-iptek.2021.v5i1.1425
9. Baidoo B, Ankomah E, Alhassan M, Benya G, Benfo A, et al. Mixed-methods exploration of knowledge of young adults about blood donation processes: a one-center cross-sectional study in a tertiary institution. PLoS One. 2024;19(1):1-17. https://doi.org/10.1371/journal.pone.0295600
10. Hardiawan H. Stok darah di Kota Bandung menipis, PMI Kota Bandung ajak donor darah [Internet]. Portal Pemerintah Provinsi Jawa Barat; 2024 [cited 2026 May 1]. Available from: https://jabarprov.go.id
11. Liany AN, Lidyaningrum GA, Oktaruliawan V, Saputra ER. Korelasi kadar trombosit dengan parameter NS1Ag pada pasien demam berdarah: studi literature review. Jurnal Teknologi Laboratorium Medik Borneo. 2025;5(1):62-8.
12. Muchsam Y, Yuda MS, Maulana MA, Tirta M. Program konsultasi sistem administrasi dan pelayanan donor darah sebagai bentuk kepedulian sosial. Abdira Jurnal Pengabdian Masyarakat. 2025;5:533-40.
13. Malgi M, Kadarisman A, Iriani Y, et al. Pendekatan manajemen strategis untuk pertumbuhan dan pengaruh positif perusahaan dalam konteks keberlanjutan. Jurnal Ilmiah Teknik dan Manajemen Industri. 2023;3(2):1562-72. https://doi.org/10.46306/tgc.v3i2.196
14. Sorowar M, Banna H, Nayeem M. Knowledge, attitude, and practice towards blood donation among residential students and teachers of religious institutions in Bangladesh: a cross-sectional study. Heliyon. 2022;8:e10792. https://doi.org/10.1016/j.heliyon.2022.e10792
15. Monteiro TH, Jesus ID, Carlos AC, Pontes F, Chocair HS, Ferreira JD. Barriers and motivations for blood donation: an integrative review. Hematology, Transfusion and Cell Therapy. 2024;46(3):283-8. https://doi.org/10.1016/j.htct.2023.09.2366
16. Leslie HJ. Facilitation fundamentals: redesigning an online course using adult learning principles and trifecta of student engagement framework. Journal of Research in Innovative Teaching and Learning. 2020;14(2):271-87. https://doi.org/10.1108/JRIT-09-2019-0068
17. McKenzie K, Metcalfe D, Murray G, Martin R, Murray A. A quantitative evaluation of a regional Positive Behavioural Support workforce development approach. Journal of Applied Research in Intellectual Disabilities. 2021;34:1641-54. https://doi.org/10.1111/jar.12915
18. Maharani IKDWHR. Number of response options, reliability, validity, and potential bias in the use of the Likert scale in education and social science research: a literature review. International Journal of Educational Methodology. 2022;8(4):625-37. https://doi.org/10.12973/ijem.8.4.625
19. Neiger, B. L., Thackeray, R., Burton, S. H., Giraud-Carrier, C. G., & Fagen, M. C. (2020). Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics. Health Promotion Practice, 21(4), 543–546. https://doi.org/10.1177/1524839920918123
20. Schilke, O., Hu, S., & Helfat, C. E. (2021). Quo vadis, dynamic capabilities? A content-analytic review of the current state of knowledge. Academy of Management Annals, 15(1), 390–439. https://doi.org/10.5465/annals.2019
21. Pandey, A. V., Manivannan, A., Nov, O., Satterthwaite, M., & Bertini, E. (2021). The persuasive power of data visualization. IEEE Transactions on Visualization and Computer Graphics, 27(2), 221–231. https://doi.org/10.1109/TVCG.2020.3030347
22. Bryson, J. M., Crosby, B. C., & Stone, M. M. (2020). Designing and implementing cross-sector collaborations: Needed and challenging. Public Administration Review, 80(4), 647–657. https://doi.org/10.1111/puar.13167
23. Ansell, C., & Torfing, J. (2021). Public governance as co-creation: A strategy for revitalizing the public sector. Public Management Review, 23(10), 1521–1542. https://doi.org/10.1080/14719037.2020.1793163
24. Teece, D. J., Peteraf, M., & Leih, S. (2020). Dynamic capabilities and organizational agility: Risk, uncertainty, and strategy in the innovation economy. California Management Review, 62(4), 13–35. https://doi.org/10.1177/0008125620914992
25. Ferguson, E., Atsma, F., de Kort, W., & Veldhuizen, I. (2021). Exploring the pattern of blood donor behaviour: A systematic review. Transfusion Medicine Reviews, 35(3), 145–158. https://doi.org/10.1016/j.tmrv.2020.12.001
26. Bednall, T. C., Bove, L. L., Cheetham, A., & Murray, A. L. (2022). A systematic review and meta-analysis of antecedents of blood donation behavior. Social Science & Medicine, 302, 114977. https://doi.org/10.1016/j.socscimed.2022.114977
27. Stanworth, S. J., New, H. V., Apelseth, T. O., Brunskill, S., Cardigan, R., Doree, C., Hyde, C., Horrocks, C., & Murphy, M. F. (2020). Effects of the COVID-19 pandemic on supply and use of blood for transfusion. The Lancet Haematology, 7(10), e756–e764. https://doi.org/10.1016/S2352-3026(20)30186-1